Web challenging on thinking about the techniques and

Web outlets stand and represent the company, the image of
you, and the importance of what you want to sell. Many designers will begin
with mood-boards, wireframes and other working prototypes.  As much as these tools are useful and
essential for working with building and designing a website, designers need to
keep in mind that the most important thing to really start off with is what is
the purpose of the website and design. If we fast forward in time designers and
developers use to rely on site age, inbound links, and all the right keywords
used to get attention and be searchable. These tools ensured to drive your
content at the top of search results.

    However, times
have drastically changed and now sites need to focus on the actual content of
the site. There has to be a lot of care and thought put into what will go on
the website and how it will work cohesively with the visual content. The value
of the content will also be reflected in the value of search engines.

Designs will always be impactful bring in iconic and
inspiring messages.  When we think about
the number of clients and viewers that will be looking at your design on a
Platform, it can be challenging on thinking about the techniques and designs
that will play into your responsive platform.

    First and foremost
images is the heart of the design and can evoke emotions,  that being said; images should be responsive.
It uses to be simple when choosing images that were JPEG and GIF files. Later
came the realization that PNG files, come in better formats and do not take up
a lot of space. So the user can upload the content on their device a lot
quicker. Especially with the rise of mobile use.  When delivering images to a content keep in
mind the mobile content. Detail, clarity, and emotion are the attributes to
evoke the image.  When comparing how an
image would look at a desktop vs a mobile device, you have to keep in mind to
scale the image. Otherwise, it won’t have the same effect and not look clean or
clear on the mobile device image.  This
is important so everything is still visible if the image was left to an
unscaled image fit to the mobile device it would have less detail and would
cause more visual confusion. Other than being visual unpleasing, it slows the
viewer down.  The original image would be
left on a desktop scale that comes out as a big image, too slow of a mobile
device. For example, if the image is 3MB of data is will seem easy on a
broadband connection.  However, using it
on 3MB of data can take up some time on wireless plans.  Phil Duston on  Responsive Mobile Design suggests we use a
WEBP and IMAGE for a lot of the content so it can have a good compression when
uploading images.   By displaying images
takes planning and care. By taking the time to fine-tune the images that will
be put up on your web content you are increasing the chance of having returning
users to your site.  One can take
advantage of the art direction to change the messages you are putting up.

    Another important
visual component of your site is 
Responsive video.  With fast broad
with readily available in our homes and portable devices from tablets to mobile
outlets, we come to find a new meaning of instant gratification.  Especially with how mobile users act they
have little patience for the bad interface. 
If something is better on another website most clients will not hesitate
to leave your site.  However, when we
think about how we interact amongst each other on social media platforms,  we will waste hours and minutes trying to
find the right video representation. 
Dutson makes a valid point that watching a video increases the odds of
completing a purchase or soaking in a cause of your site.   A development of social media and video
outlets allow users to share things amongst many outlets. Vine, Instagram is a
feature for short videos implying the idea that people love videos.  When adding video keep in mind these factors:
Bitrate, playback options, transfer speed, file size, social media sharing
options, and integration support,  and
player customization.  Just like the
image compression, the video needs the same attributes. It needs to be scaled
from desktop to mobile devices as well.