Strategic language v . Classes are on weekends

Strategic
Audit – Yukari Japanese Center

 1.1External Environment Analysis

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1.1 SWOT Analysis                                                                                                 
                                                (Table 01)

STRENGTHS

WEAKNESSES


Language school in Sri
Lanka


Education
is Confined to a Language education

v  We direct and update students
about the Japanese language exams and exhibitions

v  Lack of teachers

v  Students will be visited and
monitored in Japan

v  Students must be less than 28
years of age and even genuine students above that age cannot enroll because
of this reason

v  Different people from different
ethnic backgrounds taken

v  Limited to an age


Course
fee is low


Expected
salaries of our Japanese teachers are high

v  Age limit less than 28 years
and by doing so we get the genuine students who wants to go to Japan to study


Most
students who wish to go to Japan has passed the O/L and not A/L

v  Institute standards are high
,so the knowledge capacity of students are high


Classes
only on weekends

v  Prime location and easy access
for students to travel

v  No full time Japanese native to
teach the language

v  . Classes are on weekends

v  No replacement teacher

v  Class hours are from 10.00 am
to 4.00 pm so students can travel from far on a Sunday


Apart
from O/L and A/L basic  Japanese
Language exam score pass is a must

v  Exact syllabus likewise in
Japan


Most
students who wish to go to Japan are from 
low financial background families.


Students
get to work part time and jobs will be given
 

OPPORTUNITIES

THREATS


Growing
language market


Too
many Japanese language school competitors


Large market of
students who wish to go to Japan for education along with employment


New
Japanese immigration laws which are introduced to limit the students from
overseas


Rupee
value depreciation

1.2.Macro
Environment Analysis

 

PESTEEL
ANALYSIS                                                                                                                               (Table
02)

MACRO FACTORS

DRIVERS

IMPACT TO THE ORGANIZATION

O/T

LEVEL OF IMPACT H/M/L

POLITICAL

Inconsistent policies effecting industry
 

Changes effecting the of the institute
 

  T
 

M
 
 

 Political influences and
Political attitudes

Effects day to day business to the institute

  T

H

ECONOMICAL

 
Rupee value depreciation
 

Results in exchange gains & losses over foreign transactions

  T

H

Changes in the organizational Tax tariffs

Effects net profits

T

H

SOCIO CULTURAL

Embracement of Japanese Culture
 

Most Sri Lankans are migrating
to study and work. Therefore increase in revenue to the organization

O

H

Increase in Migration to Japan
 

Japanese Language Literacy and
Level of Education

   O

H

Society becoming more educated
(Increase in educational institutes)

More students who will seek
for  Japanese language education

   O

M
 

TECHNOLOGICAL

Latest technology is introduced
to the world

Latest technology can attract
students to go to Japan and to be connected to home easily

O

M

ECO

Climate change and natural
disasters

Students from affected areas do
not attend classes

  T

H

ETHICAL

Honesty and Integrity –Trustworthiness
,good will and credibility

Number of Students can improve
through positive feedback

  O

H

LEGAL

Educational Laws
 

Education law is quite strict
at the Japanese Immigration
 

  T

H

Employment Laws
 

Employment law is very strict in Japan

  T

H

Taxation Laws

Effects net profits

  T

H

O – Opportunity ,
T-Threat , H-High , M-Medium , L-Low

 

 

 

 

 

1.3. Micro Environment Analysis

 

1.3.a.PORTERS 5
FORCES                                                                                                          
(Table
03)

FORCE

DRIVER

IMPLICATION

IMPACT

THREAT OF NEW ENTRANTS

 Capital Requirements

 The Education institutes needs a relatively
low level of infrastructure which is a low capital investment. This
encourages new entrants.

       
H

 

 Products differentiation

 Yukari Japanese center established under
Japanese Company is different against competitors. If properly managed the
threat can be minimized.

H

 

 Proprietary technology

 Even though Japan is popular on
technology ,it is not been used much at the institute which if properly
practiced and utilized could bring more students to the institute

        
H

 

 Government policies

 Every time an education or employment
law changes we need to filter the students accordingly before they join the
Institute for Japanese Language Education

        
H

THREAT OF SUBSTITUTE

 Relative quality of substitute services

Japanese Education institutes or organizations
that sends students abroad for education is a threat to Yukari Japanese
Institute

        
M

BARGAINING POWER OF CUSTOMERS

 Clients volume

 Our clients would be our students

        
H

Price sensitivity

students have a bargaining power as our
competitors offer relatively low amounts

H

BARGAINING POWER OF SUPPLIERS

 Agent Volume

 Bargaining power of the agents
relatively high as they do the marketing and they supply a mass amount of
students, if we are not willing to pay they will approach one of our
competitors

        
M

INDUSTRY RIVALRY

 Number of Competitors

 We have over 30 competitors in the
market

        
H

 

 Size of competitors

 Direct competitors are larger than us

 

 

 Price competition

Relatively High, Larger players have better
economies of scale henceforth the course fees they offer is relatively low

         
L

 

 Product innovation

Low level of innovation we have due to
Autocratic management ,and less technology use to attract the students

        
H

H-High , M-Medium ,
L-Low

 

 

 

1.3.b.-
Competitor Analysis                                                                                                                            
(Table 04)

 

Coss Lanka

Hinomoto

Market perception

Market leader

Professional Operator

Key Strengths

Market leader,
Mass promotions,
Business premises Location,Advanced infrastructure ,Strong Brand
name, Technology,
Attractive service such as free tickets to go
abroad,Professionals are employed

Latest Technology, ,More interactive sessions with Japanese,Online
interviews, Market penetration using Japanese culture

Key Weaknesses

Name of the company 

Need to improve on  Brand
image

Organization period

8 years

2Years 6 months

Investment capacity

High

Average

Asset base

High

High

Pricing

Average

Average

Brand visibility

Strong

Low

Product development Status

Good

Average

 

 

 

2-Internal
Environment Analysis

 

2.1MCKINSEY’S 7S
FRAMEWORK                                                                           
 (Table 05)

SHARED VALUE

Shared value of the Yukari Japanese Center is
to provide Japanese education and employment in Japan or Sri Lanka and to
enrich students in developing their knowledge and skills to blend in to any
culture and society.

STYLE

 Autocratic leadership can be seen
whereas the frontline staff are not involved in decision making

SKILLS

 Uses current managers as lecturers

STAFF

 The Yukari Japanese Center has an open
door policy, downward and upward communication is practiced between employees
and students

STRUCTURE

 flat organization management which
deliver high performance

SYSTEMS

 Students are not been given any digital
devices for further reference or self evaluation of the subject, however the
company uses digital marketing to promote the Yukari Japanese center

STRATEGY

 Yukari Japanese Center mainly targets
the differentiation strategy

3.Innovation Record Analysis of Yukari Japanese
Center

3.1.aMetaphorical
analysis

This institute is like dinosaurs slow Lumbering and
destined for extinction.

3.1.b – Current Innovation Record Analysis
of Yukari Japanese Center

Current Innovation performance

 

   ( Table 06)

Innovation record in
2017

Jan-March

April-June

No of new products launched within the year

0

0

Customer satisfaction ratings

7

3

Staff turnover

1

1

Amount of money spent on research & development

0

0

New products under development in pipeline

0

0

 

 

 

 

 

 

4.Leadership
style Evaluation of Yukari Japanese Center

Leadership Style

S1

S2

S3

S4

Scenario of Management style application

This level is not observed at Yukari Japanese
Center yet.

Country manager to new comers to the institute
who has less experience such as less experience language teachers and  requires Directive style since the follower
readiness is low and directions are expected by staff to perform.

Country Manager to Teachers and Administration
assistants relationship level is very high. Follower readiness of the
followers are moderate or high & requires low directing

Board of directors maintains high relationship
to persuade where follower readiness of Country manager and the teachers are
high

Readiness of Follower

R1

R2

R3

R4

Figure 1

 

4.2 Advantages & Disadvantages of
Situational model                                                                                                           (Table 08)     

S1/R1

S2/R2

S3/R3

S4/R4
 

Advantages

Advantages

Advantages

Advantages

Not applicable to Yukari Japanese Center
 
 

Support from Country manager and other senior
staff are seen at this stage
 
 

Since Motivation is high overall productivity
is high           
 
 

High performance that leads to high Output

Highly focused 
on development of organization     

Self Motivated 
and  highly result oriented                

Disadvantages

Disadvantages

Disadvantages

Disadvantages

Not applicable to Yukari Japanese Center
 

Proper time for training the staff is needed
if not the out out can be low by the staff members

Delegation of work needs to be constant and
monitored if not staff can divert from the objectives of the institute

High pressure to Country manager due to results
expected by the board of directors
 

New staff members will take time to perform

High pressure to teachers and office
assistants due to results expected by the country manager

 

5.Organizational Structure of Yukari
Japanese Center

5.1.Current Organization structure of Yukari
Japanese Center                                                      (Table 09)    

 

 

 

 

 

 

 

 

 

 

 

 

5.2 Organization Structure Audit                                               
                                                                                                       (Table 10)

FACTOR

DETAILS

ADVANTAGES

DISADVANTAGES

IMPACT

Size of Structure

lean

Fast decision making for the department

limited resources to operate & develop

High

Clear communication between managers & subordinates

High stress levels to Country manager and staff

High

Span of Control

Board of Directors make the decision, Autocratic leadership is
practiced

Effective
when decisions need to be made quickly, there need not to be any consultation
or time spent on consulting to make the decision

It
fails to develop the workers commitment towards the job and to produce
results in finding students to the institute as the employees ideas are not
been used even for marketing or in other activities, in return productivity
is low.
Yukari
Japanese Center Employees prefer not to say their creative ideas as they feel
it is not worth it

High

Streamed
line work processs,Because one individual has complete control over an
operation, there is less of a need for layers of management, more efficient
operation as fewer people are involved in the decision-making process

Autocratic leaders tend to drive talent people out of the
organization and we have a 20% annual Labor turnover rate at the moment.

High

Expansion

capable

Having the same level of control through the structure

Vertical expansions of the lean structure

low

Ability to change & Adopt

Very much reluctant to adopt

Incorporated with high standards

If not change we might face the strategic drift in the institute

High

 

 

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