IMC to improve their services by taking regular

IMC is about
bridging the gap between marketing and branding. IMC is defined as “the organization,
planning, and monitoring of marketing components and data to control and
influence brand information, associations, and experiences”.

Introduction:

With today’s
culture of changing fads and instant gratification, cut throat completion and
ever changing markets it is important for organizations to stand out from the
rest and create a picture of their brand in the customers mind. Increase in
completion, technology use and better informed customers, it is necessary that
businesses should make an impact on the target audience.

Many businesses
are unable to integrate their marketing efforts to leave a lasting impact on
the customer. Many a times their efforts keep the customers guessing about the
brand. Thus, Integrated Marketing Communications is an important step to create
a better awareness of the brand in the consumers mind set. It can be used as an
important tool to synchronize all the marketing efforts into a single
direction.

 

IMC includes
the following:

1)      Print

2)      Broadcast

3)      Interactive

4)      Direct
Response

5)      Outdoor

6)      Strategic
Planning

7)      Media
Planning

8)      Brand
Partnerships.

 

Building brand Integrity:

Due to
technological advancement today each company has numerous resources which it
can use to communicate with the consumers. IMC helps to bring together these
mediums and help the firms to use these channels to its fullest. It includes
events, sponsorships, promotions and advertising. Your brand value is made from
the total of all the channels that the consumers come across. Coming in contact
with the communication which tells about the company again and again helps to
increase the brand’s integrity and it helps to establish the brand in the minds
of the consumers.

 

IMC is Customer-Centric:

IMC is
important to both B2B and B2C. It helps to keep and maintain good relationships
with the consumers. This is important because today each consumer wants to have
an interaction with the brand before, during and after a purchase. IMC helps
the brands to improve their services by taking regular feedback from the
consumers. IMC forms the most important link between the firm and the
customers.

 

Conclusion:

Due to the
growing competition and advancement in technology it is necessary or almost
vital to use the communication channels to its fullest. The more visible your
brand is in the public more the chances of higher brand value. Hence IMC becomes
an integral part of the company strategy because it makes your brand great and
helps people to associate.