1. provides the perfect opportunity to position manufacturing
In an increasingly competitive and
saturated market, the ability for all businesses to be able to not only
differentiate themselves from competitors, but also build strong, long lasting
relationships is vital. Social media provides the perfect opportunity to
position manufacturing companies as an industry expert by engaging with
customers about issues, products and services which matter to them. Industrial
OEM can share “teaser” video of their welding process or promote interview with
different subject matter expert explaining their manufacturing process. Companies
can also capture impressive scenes that showcase the massive power of their
equipment. As per a recent report by Manufacturing Institute, around 45 percent
of businesses had generated leads or won contracts by utilizing Social Media.
Gain valuable insights
Beyond customer engagement, social
media also allows manufacturers to gain instant feedback on products and
services. By using social media, businesses can better target their audiences,
tailoring products which resonate and meet the specific needs of buyers.
Twitter is an ideal platform in which they gather and build such information.
By using and creating Twitter hashtags, customers can follow conversations
based on particular topics or products, allowing the company to gauge valuable
insight in relation to trends and themes within a particular sector. Kia
Motors, for example, designed more comfortable seats and increased the space of
the cabin in one of its models after learning that consumers in social forums
found the cabin cramped and uncomfortable.
Access to Potential Business Partners
Potential partnerships are initiated in a wide range of ways, and many
connections begin on social media platforms today. LinkedIn is the obvious
channel of choice to develop such a network, allowing companies to connect to
people within your sector, providing the perfect way to network and gain
valuable insight into the issues and trends within your industry. Furthermore,
by setting up a LinkedIn account, you’ll be immediately connected to other,
similar companies within your sector, providing valuable access to future
prospects and professional connections.
Access to Potential Employees
Individuals spend increasingly more time on social media platforms. Locating
skilled workers for manufacturing jobs has become increasingly challenging over
the last few years. Social Media is increasingly being used by manufacturing
companies to find potential employees. It is also being used to create employee
brand building. Companies posts which highlight their company culture are a
great way to attract new applicants.
Videos of how to use, maintain,
and repair equipment are already common on YouTube. In fact, many consumers
already search YouTube for videos before reaching out for technical support.
This is an easy way for manufacturing companies to help customers help
themselves, and to also increase brand loyalty. As the world move operations
into the Internet of Things (IoT), it is important to be aware of options for
effectively collecting and distributing the information contained. Twitter
hashtags built into IoT logic is another example of using social media to
quickly inform the right people in case something is wrong and needs repair.
Manufacturing operations in semiconductors and aerospace frequently
require a high degree of collaboration and knowledge sharing within and beyond
company boundaries. Pre and post sales customer support in these industries also
often involves ecosystems where information is needed to be exchanged among customers
and company personnel, and social collaboration tools facilitate this sharing.
Texas Instruments, for example, uses social platforms to share design
information with engineers at client companies, tailoring products to their
needs while avoiding costly overdesign.