1.1 by them had unique look, smell and

1.1      
Industry Background

Care Your Skin is an organic handmade product which
was founded by Lilian and May who were the students of biotech from a local
university. In December 2000 while they were still pursuing their study in the university,
they began the organic handmade soap and lotion business in local market to
make some extra money to pay for their education fees and expenses. After a
period of time, their products became a sensation in the market and frequent
clients keep coming back repeatedly for their skin care products. This
subsequently urged them to generate more skin care products which were good for
eczema skin, oily skin, dry skin as well as sensitive skin. Those products
which made by them had unique look, smell and different feel from other homogenous
products.

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In 2004, Lilian and May set up their first store in
the market. They were striving hard against their competitors, C brand and R brand
during the first two years of their business. Some time later in a TV show, a
well-known TV presenter shared an experience of her son of using Care Your Skin
products and found that the products has healed her son’s eczema problem.
Lilian and May’s business perked up notably since the show telecast and they
finally got a break after years of struggling. From that onwards, they started
to receive several enquiries regarding their products from the customers. Now
customers can purchase Care Your Skin products easily as it is available and can
be found everywhere in Kuching especially inside a supermarket and hypermarket.
Soon after, their products have attracted much attention from overseas. In
addition, they receive orders for their product from customers outside the
country who mainly came from other Asian countries.

1.2      
Future Scope

Lilian and May wish to expand their business into
another dimension by selling Care Your Skin products online so that they can spread
it into a worldwide trading in such way. Other than that, they intended to
operate into make-up products to widen their business in both local and foreign
markets.

1.3      
Business Model and Environment

A business model is defined how an organization makes
profit, creates, delivers and captures value from its operation (4 Different Types of Business Model 2017).
Care Your Skin is a partnership business model as it was formed and run by two biotechnology
students – Lilian and May. Both of them share ownership as they have capacity
to make decision and control over the business. They also take part in managing
the business together and share the profits and losses equally. Moreover, the target
audiences of Care Your Skin is very far-ranging. Their target audiences can be everyone
especially those who have skin problems and anyone who likes their unique
organic handmade products.

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